Your strengths lead you to the right potential customers. There are hundreds of thousandsof mold suppliers spreading over China, among which only a few have their specialties.Purchasing people have many ways to find their right mold maker. One way is to sort out byterritory, ShangHai for automotive molds, ZheJiang big molds, ShenZhen, precision and high quality molds, DongGuan electronic Molds. Nonetheless, it doesn’t always mean you cannot find good automotive mold makers in Shenzhen, and price favorable mold makers there. Another ways is to find by the mold types. When they go online and pick your cherry up, but finally kick you out. Isn’t a real tragedy? You are almostclose to them, despite that you have the similar machine tool capabilities and CAD/CAMsoftware systems. Because you don’t offer anything to their interest and to theirrequirements, customers will give priority to those who have real strengths to theirexpectation. Your differences come into play a key role then.
Knowing what your company is good at can help sales persons do marketing better. Salespersons are not knowledgeable enough about mold making technologies; they often call their companies good and reliable mold makers, with no conscious of their real strengths. What make your company outstanding for sales? Do you have any specialties fitting their needs?Sales person should make your advertising as delicate as you can make it.Don’t make the buyers guess what you can offer. Are you losing a project to your competitor simply because your customers don’t know you are really good at it? It can be avoided if you become the first one to cut the cake. People tend to have a better image of first intruding thing. When it sounds too good to be true, they probably will buy the story.
Mold manufacturers develop certain area of expertise over their years in business, and generally are more successful when they stick to those areas of expertise. If you specialize ininsert molds, over molding molds, two-shot molds, rotary stack molds or unscrewing mold,then go and let your customers become impressed of your strengths, make yourself orallywell-known.
Be honest about what you can offer. If you are well-aquatinted with smaller multi-cavity molds, it’s good to narrow it to such as 4, 8, 16, 32 cavities molds. It’s not impossible thatyou can successfully build a mold with 128 cavities; your customers may want to take a risk and try as you do. You’ll never lose marks by respecting the integrity; in this case you wouldn’t be cornered if the 128 cavities mold does go wrong.
Buying a mold is a complex and tedious process. If you can let the buyers know what your spotlights are, save them time, you win in the first run.
This post provided by Christina from KeSan Mold & Plastic